According to a survey conducted in South Korea in 2024, around ** percent of respondents in their twenties stated that they had bought digital goods or merchandise related to a character within the last year. While the purchase rate varied by age group, it was relatively high among all respondents regardless of age. The age group with the lowest purchase rate were those in their sixties, of whom about ** percent had bought digital character goods.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Korea Creative Content Agency. (October 29, 2024). Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1368075/south-korea-buying-digital-character-goods-by-age/
Korea Creative Content Agency. "Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by age group." Chart. October 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1368075/south-korea-buying-digital-character-goods-by-age/
Korea Creative Content Agency. (2024). Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1368075/south-korea-buying-digital-character-goods-by-age/
Korea Creative Content Agency. "Share of People Who Bought Digital Character-related Goods and Merchandise in South Korea as of June 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2024, /statistics/1368075/south-korea-buying-digital-character-goods-by-age/
Korea Creative Content Agency, Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1368075/south-korea-buying-digital-character-goods-by-age/ (last visited July 27, 2026)
Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by age group [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: /statistics/1368075/south-korea-buying-digital-character-goods-by-age/
