According to a survey conducted in South Korea in 2024, around ** percent of female respondents stated that they had purchased merchandise related to a character within the previous year. Characters are popular in South Korea, making character merchandising a lucrative business. Though the share of male respondents buying character merchandise was slightly lower, at ** percent, this is still a large portion of media users.
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Korea Creative Content Agency. (October 29, 2024). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. "Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender." Chart. October 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. (2024). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency. "Share of Respondents That Have Purchased Merchandise of a Character within The Previous Year in South Korea as of June 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2024, /statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
Korea Creative Content Agency, Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/ (last visited July 31, 2026)
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of June 2024, by gender [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: /statistics/1047420/south-korea-purchased-a-character-merchandise-by-gender/
