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According to a survey conducted in South Korea in 2025, around ** percent of respondents stated that Crayon Shin-chan was among their most preferred characters. Crayon Shin-chan is a Japanese manga series which was later adapted into a cartoon. It follows the life of a young boy named Shin. The series is one of the best-selling mangas in history.

Character merchandise and goods

From animal characters such as Pororo the little penguin to human characters like Shin-chan from “Crayon Shin-chan,” leading characters in animated media are by their nature already stylized, making it easier to produce merchandise and goods in their likeness. In a 2024 survey, ** percent of people answered they had bought character-related goods or merchandise. Such goods were popular among people of all ages, with the lowest purchase rate lying at around ** percent. Toys such as dolls were the most popular character product purchased in the previous year.

Characters as a marketing strategy

Characters have become a popular marketing strategy for various types of products and services. According to a 2022 survey, around ** percent of people reported that marketing campaigns collaborating with characters influenced their decision to buy a good or product. Roughly one in three people were willing to pay between ** and ** percent more for a product if it featured a character. This was also a viable marketing strategy for various media contents, with about ** percent of people trying other media if a character they liked featured in it.