Julia Stoll
Research expert covering TV and video media
Creative content industry in South Korea - statistics & facts
South Korean pop culture has seen a rise in global popularity in recent years, with creative industries like K-pop and K-dramas generally at the forefront. 鈥淗allyu,鈥 also known as the Korean wave, refers to the global phenomenon of the rapidly growing popularity of contemporary South Korean culture. This extends beyond creative industries to include other areas such as food, fashion and beauty, and technology, with the country being home to several tech giants such as Samsung and LG. Apart from increased financial success, this has increased the country鈥檚 visibility abroad.
