
Daniel Slotta
Research expert covering Greater China

Detailed statistics
Webtoon market size South Korea 2013-2020

Detailed statistics
Webtoon industry size South Korea 2017-2023

Detailed statistics
Digital comics usage rate South Korea 2017-2025

Purpose of using the internet in South Korea in 2024
Most popular internet usage reasons according to online users in South Korea as of November 2024

Online media usage rate South Korea 2024, by age group
Online media usage rate in South Korea as of November 2024, by age group

Digital comics usage rate South Korea 2017-2025
Usage rate of digital comic (webtoons) services in South Korea from 2017 to 2025

Webtoon industry size South Korea 2017-2023
Industry size of webtoons in South Korea from 2017 to 2023 (in billion South Korean won)

Webtoon industry size South Korea 2017-2023, by business type
Industry size of webtoon companies in South Korea from 2017 to 2023, by business type (in billion South Korean won)

Webtoon business distribution South Korea 2023, by field
Distribution of webtoon companies in South Korea in 2023, by business field

Webtoon company average sales revenue South Korea 2023, by business type
Average sales revenue of webtoons companies in South Korea in 2023, by business type (in billion South Korean won)

Webtoon businesses sales revenue distribution South Korea 2023
Distribution of sales revenue of webtoon businesses in South Korea in 2023

Major comic and webtoon publishers in South Korea 2024, by sales revenue
Leading manhwa, webtoon, and web novel publishing companies in South Korea in 2024, by sales revenue (in billion South Korean won)

Services used for consuming digital comics South Korea 2025
Main services used for consuming comics in digital format (webtoons) in South Korea as of June 2025

Most used apps for webtoons and web novels South Korea 2023, by user numbers
Most used mobile application for webtoons and web novels in South Korea as of October 2023, by number of users (in millions)

Most used webtoon platform among webtoon artists South Korea 2023
Most used webtoon platform among webtoon artists in South Korea in 2023

Sales revenue of Naver webtoon 2020-2025
Sales revenue of South Korean Naver webtoon from 2020 to 2025 (in billion South Korean won)

Turnover of Kakao webtoon 2019-2023
Turnover of Kakao webtoon from 2019 to 2020, with estimates for 2021 to 2023 (in trillion South Korean won)

Korean webtoon popularity worldwide 2024
Popularity of South Korean webtoons worldwide in 2024

South Korean webtoon popularity level 2024, by country
Popularity of South Korean webtoons in selected countries 2024

Main reasons for South Korean webtoon popularity overseas 2024
Leading reasons for the popularity of South Korean webtoons worldwide as of December 2024

Leading destination of webtoon exports South Korea 2024
Countries and regions with the highest share in webtoon exports from South Korea in 2024

Webtoon export preferred channels South Korea 2023
Most commonly used methods of exporting webtoon content from South Korea in 2023

Access routes for webtoons South Korea 2023
Access channels for webtoons in South Korea as of October 2023

Device used for consuming comics in digital format South Korea 2024
Main device used for consuming comics in digital format in South Korea as of June 2024

Frequency of consuming digital comics in South Korea 2025
Frequency of consuming comics in a digital format in South Korea as of June 2025

Share of digital comic readers who have paid for comics South Korea 2024, by age
Share of digital comic (webtoon) readers who have paid for comic content in South Korea as of June 2024, by age group

Monthly average spending on webtoons South Korea 2023
Monthly average spending on webtoons in South Korea as of October 2023 (in South Korean won)

Popular digital comic genres South Korea 2024
Preferred digital comic (webtoon) genres in South Korea as of June 2024

Popular genre of webtoons South Korea 2023, by gender
Popular genre of webtoons in South Korea as of October 2023, by gender

Favorite webtoons South Korea 2024
Favorite webtoons in South Korea as of June 2024

Reasons to use a preferred webtoon service South Korea 2023
Reasons for mainly using a preferred webtoon service in South Korea as of July 2023

Intention to consume paid South Korean webtoons in selected countries an 2024
Intention to consume South Korean webtoons as paid content in selected countries and territories 2024
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