According to a survey conducted in South Korea in 2025, around **** percent of respondents stated that they took a character's design and appearance into consideration when buying character-related goods. Other common criteria included how much one liked a particular character and the quality of the product, standing at about **** percent and ** percent respectively.
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Korea Creative Content Agency. (December 19, 2025). Criteria considered when buying character-related goods and merchandise in South Korea as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency. "Criteria considered when buying character-related goods and merchandise in South Korea as of June 2025." Chart. December 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency. (2025). Criteria considered when buying character-related goods and merchandise in South Korea as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency. "Criteria Considered When Buying Character-related Goods and Merchandise in South Korea as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2025, /statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency, Criteria considered when buying character-related goods and merchandise in South Korea as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1367863/south-korea-character-goods-buying-criteria/ (last visited July 30, 2026)
Criteria considered when buying character-related goods and merchandise in South Korea as of June 2025 [Graph], Korea Creative Content Agency, December 19, 2025. [Online]. Available: /statistics/1367863/south-korea-character-goods-buying-criteria/
