According to a survey conducted in South Korea in 2024, around ** percent of respondents in their thirties stated that they had bought goods or merchandise related to a character within the last year. While the purchase rate generally declined by age group, character goods were still highly popular among all ages, with the lowest purchase rate lying at ** percent.
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Korea Creative Content Agency. (October 29, 2024). Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency. "Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by age group." Chart. October 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency. (2024). Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency. "Share of People Who Bought Character-related Goods and Merchandise in South Korea as of June 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2024, /statistics/1367797/south-korea-buying-character-goods-by-age/
Korea Creative Content Agency, Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1367797/south-korea-buying-character-goods-by-age/ (last visited July 30, 2026)
Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by age group [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: /statistics/1367797/south-korea-buying-character-goods-by-age/
