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Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022

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Source

Release date

May 2022

Region

Asia

Survey time period

April 2022

Number of respondents

5,213 respondents

Supplementary notes

Number of respondents:
Singapore - 1,068;
Malaysia - 1,000;
Indonesia - 1,133;
Vietnam - 1,012;
and Thailand - 1,000.

Citation formats

Share of consumers who have tried virtual try-on for shopping SEA 2022

Published by
F. Watty,
Feb 13, 2023
According to a survey from April 2022, ** percent of the respondents in Southeast Asia have tried virtual try-on for fashion and makeup purchases. From those who have tried, around half of the respondents stated it largely impacted their purchase decision. Out of the respondents who have not tried virtual try-on for fashion and makeup shopping, most were willing to try it in the future as of 2022.
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