| Characteristic | Research and purchase only in stores | Omnichannel | Research and purchase only online |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
In cooperation with
McKinsey & Company
Release date
June 2022
Region
Asia, APAC
Survey time period
March 2022
Number of respondents
6,350 respondents
Supplementary notes
*Data from before 2022 lockdowns.
Values might not add up to 100 due to rounding.
Original question: "Which best describes how you have researched the following categories over the last 3 months?"
"Which best describes how you have purchased the following categories over the last 3 months?"
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