Original questions:
"Which best describes how you have researched the following categories over the last three months?"
"Which best describes how you have purchased the following categories over the last three months?"
Figures may not add up to 100 due to rounding.
Citation formats
Apparel product searches and purchases Indonesia 2022, by channel
According to a survey on consumer behavior conducted in Indonesia in 2022, ** percent of respondents had purchased and searched for apparel products through omnichannel in the last three months. The same survey found that ** percent of the respondents had tried new digital shopping methods.
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McKinsey & Company. (October 17, 2022). Apparel product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1379128/indonesia-apparel-product-purchases-and-searches-by-channel/
McKinsey & Company. "Apparel product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by channel." Chart. October 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1379128/indonesia-apparel-product-purchases-and-searches-by-channel/
McKinsey & Company. (2022). Apparel product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1379128/indonesia-apparel-product-purchases-and-searches-by-channel/
McKinsey & Company. "Apparel Product Searches and Purchases in The Last Three Months among Consumers in Indonesia as of August 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2022, /statistics/1379128/indonesia-apparel-product-purchases-and-searches-by-channel/
McKinsey & Company, Apparel product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1379128/indonesia-apparel-product-purchases-and-searches-by-channel/ (last visited July 30, 2026)
Apparel product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by channel [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: /statistics/1379128/indonesia-apparel-product-purchases-and-searches-by-channel/
