among respondents who were not using SVOD services
Method of interview
Online survey
Supplementary notes
Survey respondents were given an overview of the "ad-supported plan" before answering the survey. Ad-supported plans were explained as the following:
Plans that are less expensive compared to those plans without ads but require viewing of ads before or during content viewing.
It was furthermore explained that the question was not about the advertising plan of a specific service, but that the introduction was considered generally for subscription-based video distribution services.
Citation formats
Awareness of ad-supported plans of SVOD services among non-users Japan 2022
According to a survey conducted by among non-users of subscription video-on-demand (SVOD) services in Japan in November 2022, around ** percent of the respondents knew about ad-supported plans of SVOD services. Ad-supported plans of SVOD services offer viewers the possibility to watch advertisements before or during the actual content in return for paying a lower fee. The survey showed that the share of people who knew about such plans was higher among SVOD users than among non-users.
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GEM Partners. (December 16, 2022). Share of non-users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1358211/japan-awareness-of-ad-supported-plans-svod-services-among-non-users/
GEM Partners. "Share of non-users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022." Chart. December 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1358211/japan-awareness-of-ad-supported-plans-svod-services-among-non-users/
GEM Partners. (2022). Share of non-users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1358211/japan-awareness-of-ad-supported-plans-svod-services-among-non-users/
GEM Partners. "Share of Non-users Who Know about Ad-supported Plans of Subscription Video-on-demand (Svod) Services in Japan as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2022, /statistics/1358211/japan-awareness-of-ad-supported-plans-svod-services-among-non-users/
GEM Partners, Share of non-users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1358211/japan-awareness-of-ad-supported-plans-svod-services-among-non-users/ (last visited July 29, 2026)
Share of non-users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022 [Graph], GEM Partners, December 16, 2022. [Online]. Available: /statistics/1358211/japan-awareness-of-ad-supported-plans-svod-services-among-non-users/
