Survey respondents were given an overview of the "ad-supported plan" before answering the survey. Ad-supported plans were explained as the following:
Plans that are less expensive compared to those plans without ads but require viewing of ads before or during content viewing.
It was furthermore explained that the question was not about the advertising plan of a specific service, but that the introduction was considered generally for subscription-based video distribution services.
Citation formats
Awareness of ad-supported plans of SVOD services among users Japan 2022
According to a survey conducted by among users of subscription video-on-demand (SVOD) services in Japan in November 2022, close to ** percent of the respondents knew about ad-supported plans of SVOD services. Ad-supported plans of SVOD services offer viewers the possibility to watch advertisements before or during the actual content in return for paying a lower fee. The survey showed that the share of people who knew about such plans was higher among SVOD users than among non-users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
GEM Partners. (December 16, 2022). Share of users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1358207/japan-awareness-of-ad-supported-plans-svod-services-among-users/
GEM Partners. "Share of users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022." Chart. December 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1358207/japan-awareness-of-ad-supported-plans-svod-services-among-users/
GEM Partners. (2022). Share of users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1358207/japan-awareness-of-ad-supported-plans-svod-services-among-users/
GEM Partners. "Share of Users Who Know about Ad-supported Plans of Subscription Video-on-demand (Svod) Services in Japan as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2022, /statistics/1358207/japan-awareness-of-ad-supported-plans-svod-services-among-users/
GEM Partners, Share of users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1358207/japan-awareness-of-ad-supported-plans-svod-services-among-users/ (last visited July 28, 2026)
Share of users who know about ad-supported plans of subscription video-on-demand (SVOD) services in Japan as of November 2022 [Graph], GEM Partners, December 16, 2022. [Online]. Available: /statistics/1358207/japan-awareness-of-ad-supported-plans-svod-services-among-users/
