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Main social commerce activities during holiday shopping in the United States in from 2019 to 2023

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Source

Release date

October 2023

Region

United States

Survey time period

2019 to 2023

Number of respondents

4,102 respondents

Age group

18 years and older

Method of interview

Online survey

Citation formats

Main holiday shopping social commerce activities in the U.S. 2019-2023

Published by
Yihan Ma,
Oct 13, 2023
Browsing products and gift ideas was the biggest reason U.S. consumers used social media in relation to holiday shopping. Reading product reviews was second, wit ** percent of consumers doing so in 2023. In the same year, ** percent of shoppers made holiday purchases using a social media platform.
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