This question was phrased by the source as follows: "Which statement describes your Christmas shopping the most?
- Most part of my Christmas shopping I do offline
- I buy equally online and offline
- Most part of my Christmas shopping I do online".
Citation formats
Online and offline Christmas shopping in Europe 2021
Christmas shopping at brick-and-mortar stores was preferred by almost 40 percent of European consumers in 2021. In contrast, around 35 percent of shoppers bought holiday gifts online. Another 26 percent of European respondents reported shopping both online and offline.
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TGM Research. (December 20, 2021). Consumer preference for online and offline holiday shopping in Europe in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research. "Consumer preference for online and offline holiday shopping in Europe in 2021." Chart. December 20, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research. (2021). Consumer preference for online and offline holiday shopping in Europe in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research. "Consumer Preference for Online and Offline Holiday Shopping in Europe in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2021, /statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research, Consumer preference for online and offline holiday shopping in Europe in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1342993/online-and-offline-christmas-shopping-in-europe/ (last visited August 03, 2026)
Consumer preference for online and offline holiday shopping in Europe in 2021 [Graph], TGM Research, December 20, 2021. [Online]. Available: /statistics/1342993/online-and-offline-christmas-shopping-in-europe/
