As of September 2025, around ** respondents in the United States planned to spend the most of their holiday shopping budget in late November, the highest within the given period from late September to January. This coincides with the big BFCM retail event, which is a significant promotional period in America.
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Deloitte. (October 14, 2025). Average expected spend during the holiday season among consumers in the United States in 2025, by period (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1345504/average-holiday-spend-by-period-usa/
Deloitte. "Average expected spend during the holiday season among consumers in the United States in 2025, by period (in U.S. dollars)." Chart. October 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1345504/average-holiday-spend-by-period-usa/
Deloitte. (2025). Average expected spend during the holiday season among consumers in the United States in 2025, by period (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1345504/average-holiday-spend-by-period-usa/
Deloitte. "Average Expected Spend during The Holiday Season among Consumers in The United States in 2025, by Period (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2025, /statistics/1345504/average-holiday-spend-by-period-usa/
Deloitte, Average expected spend during the holiday season among consumers in the United States in 2025, by period (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1345504/average-holiday-spend-by-period-usa/ (last visited July 26, 2026)
Average expected spend during the holiday season among consumers in the United States in 2025, by period (in U.S. dollars) [Graph], Deloitte, October 14, 2025. [Online]. Available: /statistics/1345504/average-holiday-spend-by-period-usa/
