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Most popular purchases for Christmas gifts in the United States in 2025, by generation

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Release date

October 2025

Region

United States

Survey time period

September 2024 to September 2025

Age group

18 years and older

Supplementary notes

Survey question: "Which, if any, of the following type of item did you buy as a present for somebody else over the last Christmas?"

Citation formats

Most popular Christmas gift purchases in the U.S. 2025, by generation

Published by
Bruna Rocco,
Dec 10, 2025

A survey conducted in the U.S. between September 2024 and September 2025 shows clothes or shoes as the most common Christmas gift overall at ** percent, with Gen X leading at ** percent. Toys and games are also popular, especially among Millennials (** percent). Vouchers or gift cards are widely used too, reaching ** percent among Baby Boomers, the highest category for that generation. 

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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