Online-only retailers were the go-to place for holiday shoppers in the United States in 2025, with nearly ** percent of respondents intending to do their shopping there. At ** percent, the second-most popular store type was the big box retailer, for example, Walmart or Target.
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inMarket. (September 18, 2025). Where shoppers in the United States are planning to do their holiday shopping in 2025, by store type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1269010/us-planned-holiday-shopping-locations/
inMarket. "Where shoppers in the United States are planning to do their holiday shopping in 2025, by store type." Chart. September 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1269010/us-planned-holiday-shopping-locations/
inMarket. (2025). Where shoppers in the United States are planning to do their holiday shopping in 2025, by store type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1269010/us-planned-holiday-shopping-locations/
inMarket. "Where Shoppers in The United States Are Planning to Do Their Holiday Shopping in 2025, by Store Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2025, /statistics/1269010/us-planned-holiday-shopping-locations/
inMarket, Where shoppers in the United States are planning to do their holiday shopping in 2025, by store type ÌÇÐÄÆƽâ°æ, /statistics/1269010/us-planned-holiday-shopping-locations/ (last visited July 27, 2026)
Where shoppers in the United States are planning to do their holiday shopping in 2025, by store type [Graph], inMarket, September 18, 2025. [Online]. Available: /statistics/1269010/us-planned-holiday-shopping-locations/
