In 2024, ** percent of millennials spent more time on social media than they did a year ago. Gen Z showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year. In contrast, only ** percent of Baby Boomers agreed t.
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YouGov. (July 14, 2024). Do you spend more time on social media than one year ago? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1537049/increase-social-media-use-generation-generation/
YouGov. "Do you spend more time on social media than one year ago?." Chart. July 14, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1537049/increase-social-media-use-generation-generation/
YouGov. (2024). Do you spend more time on social media than one year ago?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1537049/increase-social-media-use-generation-generation/
YouGov. "Do You Spend More Time on Social Media than One Year Ago?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jul 2024, /statistics/1537049/increase-social-media-use-generation-generation/
YouGov, Do you spend more time on social media than one year ago? ÌÇÐÄÆÆ½â°æ, /statistics/1537049/increase-social-media-use-generation-generation/ (last visited July 22, 2026)
Do you spend more time on social media than one year ago? [Graph], YouGov, July 14, 2024. [Online]. Available: /statistics/1537049/increase-social-media-use-generation-generation/