Samsung brand profile UK 2024| ��ƽ��

Samsung brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

3,741 respondents

Age group

18-64 years

Special properties

respondents who use Consumer electronics online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Samsung in the UK?
When it comes to consumer electronics online shop users, brand awareness of Samsung is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Samsung in the UK?
In total, ** percent of UK consumer electronics online shop users say they like Samsung.

What is the usage share of Samsung in the UK?
All in all, ** percent of consumer electronics online shop users in the UK use Samsung.

How loyal are the customers of Samsung?
Around ** percent of consumer electronics online shop users in the UK say they are likely to use Samsung again.

What's the buzz around Samsung in the UK?
In June 2024, about ** percent of UK consumer electronics online shop users had heard about Samsung in the media, on social media, or in advertising over the past three months.

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