The question was phrased by the source as follows: "If you are signed into an account with a digital platform, would you consider any of the following instances a
misuse of your personal information?" Figure may not add up to 100 percent due to rounding.
Citation formats
Opinion on perceived misuse when signed in to a digital platform Australia 2018
This statistic shows the results of a survey about the opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of *. During the survey period, ** percent of respondents from Australia stated to consider revealing personal information about themselves or another customer/user as misuse.
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ACCC. (November 15, 2018). Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC. "Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018." Chart. November 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC. (2018). Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC. "Opinion on Perceived Misuse of Personal Information for Targeted Advertising Purposes When Signed in across Australia as of August 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2018, /statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC, Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018 ÌÇÐÄÆƽâ°æ, /statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/ (last visited July 23, 2026)
Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018 [Graph], ACCC, November 15, 2018. [Online]. Available: /statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
