19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Release date is date of access.
Citation formats
Share of shoppers buying groceries online in the Netherlands 2023, by generation
In the Netherlands, Millennials are the most eager to buy their groceries online. According to a survey carried out In the spring of 2023, ** percent of surveyed Dutch consumers aged between 25 and 40 years old prefer to buy grocery products via e-commerce. This was a ** percentage point difference with older Baby Boomers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Klarna. (December 13, 2023). Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna. "Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts." Chart. December 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna. (2023). Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna. "Share of Shoppers Buying Groceries Online in The Netherlands in 2nd Quarter 2023, by Generational Cohorts." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2023, /statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna, Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts ÌÇÐÄÆƽâ°æ, /statistics/1307057/online-grocery-shoppers-by-generation-netherlands/ (last visited July 24, 2026)
Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts [Graph], Klarna, December 13, 2023. [Online]. Available: /statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
