Main issues for e-shoppers worldwide 2023| ��ƽ��

Main issues impacting consumers' online shopping experience worldwide in 2023

Characteristic	Share of respondents
Rising prices for household goods	59%
Unable to purchase a product due to it being out of stock	24%
A product taking longer to be delivered than anticipated	24%

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Source

Release date

February 2023

More information

Region

Worldwide

Survey time period

February 2023

Number of respondents

9,180 respondents

Age group

18 years and older

Special properties

have shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these issues is having the greatest impact on you when shopping?" Showing answers only from respondents answering 'frequently' or 'almost always'.
The exact date the survey was conducted is not mentioned.
Consumers polled across 25 territories: Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, United Arab Emirates, United States and Vietnam.

Citation formats

Inflation was the leading issue plaguing the online shopping experience of global consumers in 2023. Nearly sixty percent of consumers surveyed worldwide in February that year reported rising prices for household goods was the issue having the greatest impact on them while shopping online. In addition, nearly a quarter reported being unable to purchase a product due to it being out of stock.

E-commerce in times of stagflation

As the global economy still reeled from the macroeconomic shock of the COVID-19 pandemic, the Russia-Ukraine war dealt a further blow to worldwide trade. Along with , an unprecedented wave of brought the pandemic-induced e-commerce boom to a halt. While online retail sales growth reached a peak of 25.7 percent in 2020, this figure was forecast to slow to 9.7 percent in 2022.

Impact of inflation on consumer behavior

As of January 2023, the European Union hit a double-digit inflation rate and consumers have had to adjust their purchasing behavior accordingly. Discretionary sectors such as clothing and consumer electronics were the most affected, with almost 50 percent of global consumers reporting they have either of clothing, shoes, and accessories in response to rising prices.