The question was originally stated as: "Thinking about the foods you typically purchase when grocery shopping, which foods have you noticed have been affected by 'shrinkflation?' Please select all that apply"
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Food & drink categories where shoppers have noticed shrinkflation U.S. 2024
According to a survey conducted in October 2024, close to ** percent of U.S. grocery shoppers stated that they had noticed the size of snack products decreasing, with the price staying the same or increasing, otherwise known as shrinkflation. Another ** percent observed the same phenomenon on packaged desserts and sweets.
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Purdue University. (October 31, 2024). Food and beverage categories consumers have noticed shrinkflation when grocery shopping in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1329893/shrinkflation-consumer-concerns-by-category-us/
Purdue University. "Food and beverage categories consumers have noticed shrinkflation when grocery shopping in the United States as of October 2024." Chart. October 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1329893/shrinkflation-consumer-concerns-by-category-us/
Purdue University. (2024). Food and beverage categories consumers have noticed shrinkflation when grocery shopping in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1329893/shrinkflation-consumer-concerns-by-category-us/
Purdue University. "Food and Beverage Categories Consumers Have Noticed Shrinkflation When Grocery Shopping in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2024, /statistics/1329893/shrinkflation-consumer-concerns-by-category-us/
Purdue University, Food and beverage categories consumers have noticed shrinkflation when grocery shopping in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1329893/shrinkflation-consumer-concerns-by-category-us/ (last visited July 16, 2026)
Food and beverage categories consumers have noticed shrinkflation when grocery shopping in the United States as of October 2024 [Graph], Purdue University, October 31, 2024. [Online]. Available: /statistics/1329893/shrinkflation-consumer-concerns-by-category-us/
