Original survey questions: "In the past three months, which of the following have you done when purchasing groceries and other essentials (e.g. toiletries, cleaning products)?"
"How likely are you to change your shopping behavior in the next three months when purchasing groceries and other essentials (e.g. toiletries, cleaning products)?"
The source adds the following information: "Extremely likely and likely answers are shown in an aggregated view".
*The source adds the following information: "Respondents from France, Germany, Italy, Spain, and UK have been sampled to match European general population."
Citation formats
Changes in shopping behavior for essential items in Europe 2022
According to a survey carried out in September and October 2022 in Europe, half of all respondents stated that they have tried a private-label brand of groceries or other essentials in the past three months. Another ** percent stated that they planned to do so in the coming three months.
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McKinsey & Company. (December 7, 2022). Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company. "Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022." Chart. December 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company. (2022). Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company. "Changes in Shopping Behavior for Groceries and Other Essentials Due to Inflation in Europe in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2022, /statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company, Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1363418/inflation-change-in-shopping-behaviors-europe/ (last visited August 01, 2026)
Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022 [Graph], McKinsey & Company, December 7, 2022. [Online]. Available: /statistics/1363418/inflation-change-in-shopping-behaviors-europe/
