According to the source: "We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Leading social referrals to e-commerce websites 2020, by traffic
In 2020, Facebook was the leading source of social referral traffic to e-commerce websites, with more than * visits of users coming from the platform and accounting for almost ** percent of the total social referral traffic towards e-commerce. YouTube followed, with roughly more than half a billion visits, which represented percent of the total volume of social traffic referrals to e-commerce websites for the year. Twitter ranked third, averaging * visits, which represented close to ** percent of the visits to e-commerce websites.
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Semrush. (August 2, 2021). Leading social media platforms for referral traffic to e-commerce websites in 2020, by total traffic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1257502/social-referrals-to-ecommerce-websites-by-traffic/
Semrush. "Leading social media platforms for referral traffic to e-commerce websites in 2020, by total traffic." Chart. August 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1257502/social-referrals-to-ecommerce-websites-by-traffic/
Semrush. (2021). Leading social media platforms for referral traffic to e-commerce websites in 2020, by total traffic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1257502/social-referrals-to-ecommerce-websites-by-traffic/
Semrush. "Leading Social Media Platforms for Referral Traffic to E-commerce Websites in 2020, by Total Traffic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Aug 2021, /statistics/1257502/social-referrals-to-ecommerce-websites-by-traffic/
Semrush, Leading social media platforms for referral traffic to e-commerce websites in 2020, by total traffic ÌÇÐÄÆƽâ°æ, /statistics/1257502/social-referrals-to-ecommerce-websites-by-traffic/ (last visited July 21, 2026)
Leading social media platforms for referral traffic to e-commerce websites in 2020, by total traffic [Graph], Semrush, August 2, 2021. [Online]. Available: /statistics/1257502/social-referrals-to-ecommerce-websites-by-traffic/
