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Engagement rate of influencers on Instagram in Norway in 1st half of 2024, by category

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Source

Release date

September 2024

Region

Norway

Survey time period

2024

Supplementary notes

An influencer is defined as an account with more than 1,000 followers by the source.
The source does not provide a definition of how they calculate and define the categorizations; what accounts belong to which category. 

Citation formats

Engagement rate among Instagram influencers in Norway in 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 20, 2024

In 2024, influencer profiles that focused on winter sports had the highest engagement rate in Norway, at *** percent. The second-most engaged category of influencer accounts was extreme sports and outdoor activities, followed by adult content.

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