| Characteristic | Strongly agree | Agree |
|---|---|---|
| I buy as much as possible at 鈥渟ale鈥 prices | 45% | 39% |
| Getting very good quality is very important to me | 18% | 52% |
| I have favourite brands I buy over and over | 15% | 52% |
| Once I find a product or brand I like, I stick with it | 14% | 50% |
| I try to get the very best or perfect choice | 17% | 43% |
| The lower price products are usually my choice | 21% | 36% |
| Shopping is a pleasant activity to me | 16% | 31% |
| Going shopping is one of the enjoyable activities in my life | 13% | 26% |
| I should plan my shopping more carefully than I do | 8% | 21% |
| Sometimes it's hard to choose which stores to shop | 6% | 21% |
| There are so many brands to choose from that often I feel confused | 4% | 21% |
| I am impulsive when shopping | 6% | 18% |
| I usually have one or more outfits of the very newest style | 5% | 16% |
| The well-known national brands are best for me | 3% | 18% |
| I keep my wardrobe up-to-date with the changing fashions | 3% | 13% |
| The more expensive brands are usually my choice | 1% | 7% |
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Source
Sources
Release date
September 2013
More information
Region
Canada
Survey time period
July 19 to 31, 2013
Number of respondents
2,002 respondents
Method of interview
Online survey
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