A survey conducted in 2021 among consumers in Australia revealed that around ** percent of Gen Z consumers were aware of brands' sustainability practices. Over **** of Gen Z consumers surveyed also stated that they had a positive perception of brand sustainability.
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BCG. (November 12, 2021). Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021." Chart. November 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. (2021). Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Gen Z Consumers at Each Stage of Their Brand Sustainability Journey in Australia in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2021, /statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG, Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/ (last visited August 05, 2026)
Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021 [Graph], BCG, November 12, 2021. [Online]. Available: /statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
