According to a survey among Southeast Asian consumers in 2022, ** percent of the respondents in Vietnam were willing to pay more for fast fashion brands that had sustainable collections or product lines. In comparison, ** percent of the respondents in Singapore were willing to pay more for sustainable fast fashion lines in 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Marketing Interactive. (July 26, 2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive. "Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country." Chart. July 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive. (2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive. "Share of Consumers Willing to Pay More for Fast Fashion Brands That Have Sustainable Collections in Southeast Asia in 2022, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2022, /statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive, Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/ (last visited August 05, 2026)
Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country [Graph], Marketing Interactive, July 26, 2022. [Online]. Available: /statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
