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Importance of sustainability in purchase decisions in Australia as of March 2024, by state

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Source

Release date

September 2024

Region

Australia

Survey time period

March 2024

Number of respondents

1,250*

Age group

18 years and older

Special properties

nationally representative sample of Australian consumers

Method of interview

Online panel

Supplementary notes

*Respondent distribution by state:

  • Victoria = 323
  • New South Wales = 389
  • Western Australia = 133
  • South Australia = 95
  • Tasmania = 29
  • Queensland = 259

Survey question: And when purchasing these types of products, in general, which of the following criteria are important to you?

Citation formats

Importance of sustainability in purchase decisions Australia 2024, by state

Published by
F. Watty,
Apr 24, 2025

In a 2024 survey conducted among Australian consumers, around ** percent of respondents in Victoria and New South Wales, respectively, indicated they were likely to consider sustainability as important in their purchase decisions. Respondents in Queensland were the least likely to consider sustainability an essential criterion during the purchase process.

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