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Would knowing a business had a B Corporation certification change your decision to buy from them?  

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Source

Release date

July 2021

Region

United Kingdom

Survey time period

June 10-17, 2021

Number of respondents

883 respondents

Age group

18 years and older

Supplementary notes

B Corporations have a certification that means they balance profit and purpose and are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. 

Citation formats

Importance of B Corporation certification for purchases UK 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2021
According to a survey conducted in July 2021, about **** percent of the United Kingdom respondents stated that they would be more likely to purchase from a business that had a B corporation certification. However, nearly ** percent of respondents stated that this attribute would not change their purchase.
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