| Characteristic | Share of respondents |
|---|---|
| Price | 25% |
| Doubts about quality | 3% |
| Lack of availability | 3% |
| Did not find the equivalent sustainable product | 2% |
| Inferior aesthetics | 2% |
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Source
Source
Release date
July 2018
More information
Region
Brazil
Survey time period
2018
Number of respondents
1,090 respondents
Age group
16 years and older
Method of interview
Face-to-face interview
Supplementary notes
The numbers refer to the total share of respondents. However, the question was only posed to the 39% of respondents who claimed to know what a sustainable product was.
The question posed was "In situations where you would have bought a product or adopted a more sustainable practice, but didn't, what was the reason?". The question admitted multiple, spontaneous answers.
The source does not provide the exact survey date.
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