In Finland, women purchase more clothes, sportswear, shoes, or accessories online than men. According to a 2022 survey, around two in five women bought fashion via the internet, compared to roughly ** percent of men. That year, a total of ** percent of Finnish online shoppers reported buying fashion through online platforms.
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Statistics Finland. (August 29, 2023). Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland. "Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender." Chart. August 29, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland. (2023). Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland. "Share of Online Shoppers Buying Clothes, Sportswear, Shoes or Accessories in Finland from 2020 to 2022, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Aug 2023, /statistics/1409814/finland-share-fashion-shoppers-gender/
Statistics Finland, Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1409814/finland-share-fashion-shoppers-gender/ (last visited August 01, 2026)
Share of online shoppers buying clothes, sportswear, shoes or accessories in Finland from 2020 to 2022, by gender [Graph], Statistics Finland, August 29, 2023. [Online]. Available: /statistics/1409814/finland-share-fashion-shoppers-gender/