Figures refer to net ad revenues which were after the deduction of the traffic acquisition costs (TAC) paid by companies to partner sites. Figures cover all the various ad formats appear on the platforms and devices from desktop and laptop computers, mobile phones, tablets, to other internet-connected devices. .
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Estimated global ad revenue of ByteDance 2023, by platform
ByteDance, TikTok's parent company, has reshaped the social media game both inside and outside China. With an estimated **** billion U.S. dollars in digital ad revenue from Douyin and TikTok in 2023, the company remained the spot among global ad publishers.
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eMarketer. (November 15, 2023). Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer. "Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars)." Chart. November 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer. (2023). Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer. "Estimated Digital Ad Revenue of Bytedance Worldwide in 2023, by Platform (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2023, /statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
eMarketer, Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/ (last visited August 01, 2026)
Estimated digital ad revenue of ByteDance worldwide in 2023, by platform (in billion U.S. dollars) [Graph], eMarketer, November 15, 2023. [Online]. Available: /statistics/1342688/bytedance-tiktok-and-douyin-estimated-global-digital-ad-revenue/
