Question: When looking for news online, which of the following do you tend to pay most attention to?
Survey sample size as follows: Finland = 2,064, Germany = 2,002, UK = 2,410, USA = 2,036, Brazil = 2,022, France = 2,059.
Citation formats
Interest in online news brands vs. journalists worldwide 2022
A global study held in early 2022 found that most news consumers in Finland, Germany, France, the United States, and the United Kingdom paid more attention to news brands when reading online news than journalists. Brazil was the only country where the majority of respondents - ** percent - focused more on online news from journalists or commentators.
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Reuters Institute for the Study of Journalism. (June 15, 2022). News consumers paying more attention to news brands than journalists when reading online news in selected markets worldwide as of February 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1316944/online-news-source-engagement-worldwide/
Reuters Institute for the Study of Journalism. "News consumers paying more attention to news brands than journalists when reading online news in selected markets worldwide as of February 2022." Chart. June 15, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1316944/online-news-source-engagement-worldwide/
Reuters Institute for the Study of Journalism. (2022). News consumers paying more attention to news brands than journalists when reading online news in selected markets worldwide as of February 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1316944/online-news-source-engagement-worldwide/
Reuters Institute for the Study of Journalism. "News Consumers Paying More Attention to News Brands than Journalists When Reading Online News in Selected Markets Worldwide as of February 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Jun 2022, /statistics/1316944/online-news-source-engagement-worldwide/
Reuters Institute for the Study of Journalism, News consumers paying more attention to news brands than journalists when reading online news in selected markets worldwide as of February 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1316944/online-news-source-engagement-worldwide/ (last visited July 24, 2026)
News consumers paying more attention to news brands than journalists when reading online news in selected markets worldwide as of February 2022 [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: /statistics/1316944/online-news-source-engagement-worldwide/