respondents who stated that it was "very" or "extremely" important to know about each characteristic
Method of interview
Telephone interview
Supplementary notes
This question was phrased by the source as follows: "Now thinking about the people who report the news, how important is it for you to know each of the following when you decide which outlets to get news from?"
The source does not specify the age of the respondents.
Citation formats
Characteristics of journalists the audience wanted to know in Brazil 2021
As of July 2021, almost two-thirds (** percent) of people surveyed in Brazil stated that it was important to know the political leanings of journalists. Less than ** percent of respondents considered it important to be aware of the gender, religion, and/or skin color of the people reporting the news.
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Reuters Institute for the Study of Journalism. (September 9, 2021). Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism. "Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021." Chart. September 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism. (2021). Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism. "Public Opinion on The Importance of Knowing Selected Characteristics of Journalists in Brazil as of July 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2021, /statistics/1265385/characteristics-journalists-brazil/
Reuters Institute for the Study of Journalism, Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021 ÌÇÐÄÆƽâ°æ, /statistics/1265385/characteristics-journalists-brazil/ (last visited July 20, 2026)
Public opinion on the importance of knowing selected characteristics of journalists in Brazil as of July 2021 [Graph], Reuters Institute for the Study of Journalism, September 9, 2021. [Online]. Available: /statistics/1265385/characteristics-journalists-brazil/
