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Trust in news or information about climate change news in selected countries worldwide as of September 2024, by source

Characteristic	United Kingdom	United States	France	Germany	Japan	Brazil	India	Pakistan
Scientists	74%	74%	73%	67%	59%	78%	86%	79%
Official international institutions (e.g. UN)	56%	54%	43%	50%	50%	68%	76%	71%
People you know personally	54%	61%	45%	57%	38%	59%	74%	79%
Charities	54%	42%	38%	34%	23%	52%	64%	64%
Environmental activists	42%	51%	35%	30%	27%	63%	80%	76%
News media	40%	42%	36%	45%	45%	58%	70%	69%
Government	33%	35%	24%	32%	36%	43%	71%	55%
Energy companies	23%	31%	19%	20%	36%	42%	62%	59%
Religious leaders	21%	31%	10%	12%	6%	31%	49%	68%
Politicians or political parties	20%	20%	11%	24%	20%	23%	48%	37%
Celebrities	15%	20%	8%	13%	12%	24%	46%	54%

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Sources

Release date

January 2025

More information

Region

Worldwide

Survey time period

November 6-25, 2024

Number of respondents

see notes

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

Approximately 1,000 respondents from each country.

Citation formats

A global study held in 2024 found scientists were the most trusted source of news about climate change in every country featured in the report, although just 59 percent of Japanese respondents trusted scientists in this respect compared to more than 70 percent of respondents in other markets. Among the least trusted sources were religious leaders, celebrities, and politicians.

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