among those holding senior positions (editorial, commercial, or product) in traditional or digital-born publishing companies
Method of interview
Online survey
Supplementary notes
Statement: Journalism these days is increasingly super-serving richer and more educated audiences and leaving others behind? (Agree, neither agree nor disagree, disagree)
Participants came from organizations with a print background, digital-born media, B2B companies, or news agencies, or represented commercial or public service broadcasters.
Citation formats
Publishers on journalism prioritizing wealthy and educated audiences worldwide 2021
A survey held at the end of 2021 found that that 47 percent of news industry leaders believed that journalism increasingly super-serves wealthier and more educated audiences, whereas just 28 percent disagreed. Whilst subscriptions were deemed to be the most important revenue stream for publishers in 2022, there were concerns that the subscription model alienates certain consumers and benefits others, and advocates for open journalism remained unconvinced about encouraging their audiences to subscribe to access their content.
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Reuters Institute for the Study of Journalism. (January 10, 2022). News industry leaders who agree that journalism is super-serving richer and more educated audiences worldwide as of December 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1329337/publishers-attitude-to-journalism-and-audiences-worldwide/
Reuters Institute for the Study of Journalism. "News industry leaders who agree that journalism is super-serving richer and more educated audiences worldwide as of December 2021." Chart. January 10, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1329337/publishers-attitude-to-journalism-and-audiences-worldwide/
Reuters Institute for the Study of Journalism. (2022). News industry leaders who agree that journalism is super-serving richer and more educated audiences worldwide as of December 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1329337/publishers-attitude-to-journalism-and-audiences-worldwide/
Reuters Institute for the Study of Journalism. "News Industry Leaders Who Agree That Journalism Is Super-serving Richer and More Educated Audiences Worldwide as of December 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2022, /statistics/1329337/publishers-attitude-to-journalism-and-audiences-worldwide/
Reuters Institute for the Study of Journalism, News industry leaders who agree that journalism is super-serving richer and more educated audiences worldwide as of December 2021 ÌÇÐÄÆƽâ°æ, /statistics/1329337/publishers-attitude-to-journalism-and-audiences-worldwide/ (last visited August 01, 2026)
News industry leaders who agree that journalism is super-serving richer and more educated audiences worldwide as of December 2021 [Graph], Reuters Institute for the Study of Journalism, January 10, 2022. [Online]. Available: /statistics/1329337/publishers-attitude-to-journalism-and-audiences-worldwide/
