Australia: main online news brands 2026| ��ƽ��

Main news brands accessed online by consumers in Australia as of February 2026

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Sources

Release date

June 2026

More information

Region

Australia

Survey time period

January 9 to February 6, 2026

Number of respondents

2,025 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The survey asked: "Which of the following brands have you used to access news online in the last week (via websites, apps, social media, and other forms of Internet access? Please select all that apply."

Citation formats

A 2026 survey found that ** percent of the respondents had accessed News.com.au in the previous week. The same share also used ABC News online in that timeframe.

Digital news sources in Australia

Digital news consumption in Australia is influenced by a variety of sources. ABC News Online serves as a prominent digital platform, which is widely accessed by online users seeking up-to-date and reliable information. Among other influential digital news sources across the country, in 2023 News.com.au and 9News.com.au attained a weekly reach of ** percent and ** percent, respectively. These sources offer a wide range of news coverage, including local, national, and international news, politics, business, sports, entertainment, and more.

Trends in media consumption

Trends in news sources in Australia have seen a significant shift in recent years, largely influenced by the advancements in digital technologies. Traditional news outlets such as newspapers and television have faced challenges as digital platforms have gained prominence. Online news consumption has become increasingly prevalent among the younger generation, as they rely on online platforms and mobile devices to stay informed and engage with current events. According to a survey conducted in 2025, social media emerged as the primary news source for ** percent of young respondents. Another 2026 revealed that ** percent of adults also used social media platforms to access news. These digital platforms provide convenient access to news content, allowing users to personalize their news consumption experience.