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For which purposes do you use content marketing?

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Sources

Release date

April 2022

Region

Russia

Survey time period

February to March 2022

Number of respondents

57 agencies and 104 company representatives

Method of interview

Online survey

Supplementary notes

The original questions were phrased as follows: "小 泻邪泻芯泄 褑械谢褜褞 胁褘 懈褋锌芯谢褜蟹褍械褌械 泻芯薪褌械薪褌-屑邪褉泻械褌懈薪谐? 小 泻邪泻芯泄 褑械谢褜褞 泻谢懈械薪褌褘 胁邪褕械谐芯 邪谐械薪褋褌胁邪 懈褋锌芯谢褜蟹褍褞褌 泻芯薪褌械薪褌-屑邪褉泻械褌懈薪谐?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.

Citation formats

Content marketing use purposes in Russia 2022, by advertiser type

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