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Share of market research in Japan in 2023, by methodology of research

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Source

Release date

September 2024

Region

Japan

Survey time period

2023

Supplementary notes

Items in green represent quantitative market research methods, while those in blue represent qualitative research methods.

Citation formats

Share of market research in Japan 2023, by methodology

Published by Jenny Yang, Mar 10, 2025

In 2023, online or mobile quantitative research was the most common method used in market research projects in Japan, comprising ** percent of the entire market research field. Quantitative market research comprised a larger market share than qualitative research.

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