In 2023, the share of domestic assignments in the market research industry in Japan amounted to ** percent, comprising the overwhelming majority of projects. In international comparison, the Japanese market was among one of the few markets which were almost entirely focused on domestic projects.
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ESOMAR. (September 10, 2024). Share of market research projects in Japan in 2023, by type of project [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1301186/japan-share-market-research-projects-by-type/
ESOMAR. "Share of market research projects in Japan in 2023, by type of project." Chart. September 10, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1301186/japan-share-market-research-projects-by-type/
ESOMAR. (2024). Share of market research projects in Japan in 2023, by type of project. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1301186/japan-share-market-research-projects-by-type/
ESOMAR. "Share of Market Research Projects in Japan in 2023, by Type of Project." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Sep 2024, /statistics/1301186/japan-share-market-research-projects-by-type/
ESOMAR, Share of market research projects in Japan in 2023, by type of project ÌÇÐÄÆÆ½â°æ, /statistics/1301186/japan-share-market-research-projects-by-type/ (last visited July 22, 2026)
Share of market research projects in Japan in 2023, by type of project [Graph], ESOMAR, September 10, 2024. [Online]. Available: /statistics/1301186/japan-share-market-research-projects-by-type/