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Share of market research spending in Japan in 2023, by client industry affiliation

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Source

Release date

September 2024

Region

Japan

Survey time period

2023

Supplementary notes

Figures may not add up to 100 due to rounding by the source.

Citation formats

Share of market research spending in Japan 2023, by client type

Published by Jenny Yang, Mar 10, 2025

In 2023, most market research spending in Japan was spent by entities in the pharmaceutical manufacturing field, amounting to ** percent of total market research spend. Other prominent fields included market research on education, and market research on non-durable consumer goods.

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