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Preference for virtual influencers to look ethnically similar in Southeast Asia in 2022, by selected country

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Source

Release date

February 2022

Region

Asia, APAC

Survey time period

December 2021

Number of respondents

6,000 respondents

Supplementary notes

Count:

Thailand: n = 1,000
Philippines: n = 1,000
Vietnam: n = 1,000
Singapore: n = 1,000
Indonesia: n = 1,000
Malaysia: n = 1,000

Citation formats

Preference for virtual influencers to look ethnically similar SEA 2021, by country

Published by Thuy D., Mar 10, 2022
According to a survey from December 2021, ** percent of the respondents in Vietnam preferred virtual influencers who looked Vietnamese, whereas ** percent in Malaysia preferred virtual influences who looked ethnically different. Meanwhile, nearly three out of four respondents in Thailand stayed neutral on the ethnic appearance of virtual influencers.
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