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Does the fact that an influencer mentions a product in his posts encourage you to purchase from a brand?*

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Sources

Release date

March 2018

Region

France

Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

* This question was phrased by the source as follows: "Vous personnellement, est-ce que le fait qu'un influenceur évoque les produit d'une marque dans ses écrits, vidéos ou photos vous incite à acheter les produits d'une marque ? "

Citation formats

Share of people feeling encouraged to purchase products by influencers in France 2018

Published by Thuy D., Sep 17, 2019
About ** percent of responding French people declared not being encouraged to purchase a product promoted by an influencer, according to a survey conducted in 2018. Moreover, in total, less than ** percent of those surveyed said that they were encouraged to purchase a brand's products after hearing from an influencer about it.
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Topics

Influencer marketing in FranceSocial media advertising and marketing worldwideSocial media usage in Western EuropeDigital advertising in France
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