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Share of male social media users in the United States and the United Kingdom who follow influencers as of October 2024, by category

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Sources

Release date

June 2025

Region

United Kingdom, United States

Survey time period

October 23 to 31, 2024

Number of respondents

4,032 respondents

Age group

18-35 years

Method of interview

Online survey

Citation formats

U.S. and UK men who follow influencers 2024, by category

Published by Thuy D., Jul 14, 2025

According to a survey conducted in October 2024, ** percent of male social media users in the United States and the United Kingdom followed influencers who fell into the comedy or humor category. Music influencers were also a popular type of content creator to follow. Additionally, ** percent of male social media users followed athletics, sports, and personal fitness influencers.

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