| Characteristic | Access to SVOD | Churn rate |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
December 2021
More information
Region
Europe
Survey time period
June to August 2021
Number of respondents
20,160 respondents
Age group
16-75 years
Method of interview
Online survey
Supplementary notes
Original question: Which, if any, of the following digital subscription services do you have access to? In the last 12 months, have you or someone else in your household subscribed to any paid subscriptions for a video streaming service, or cancelled any existing ones?
Respondents age 18-75 in Austria (1,000), Belgium (2,000), Denmark (1,000), Germany (2,000), Ireland (1,000), Italy (2,000), Norway (1,000), and Sweden (1,000); age 16-75 in the UK (4,160); age 18-70 in the Netherlands (2,000); age 18-55 in Turkey (1,000); age 18-65 in Poland (2,000).
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