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Number of ad-free SVOD subscription additions and losses in the United States from 1st quarter 2023 to 1st quarter 2025 (in millions)

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Source

Release date

May 2025

Region

United States

Survey time period

Q1 2023 to Q1 2025

Special properties

excl. free tiers, pay TV & telco distribution & selected bundles

Supplementary notes

SVOD services included: Apple TV+, Discovery+, Disney+, Hulu, Max, Netflix, Paramount+, Peacock, Starz.

Citation formats

Ad-free SVOD subscription additions and losses in the U.S. quarterly 2023-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 31, 2025

In the first quarter of 2025, major ad-free SVOD services added ** million new subscriptions in the U.S., while the number of cancellations reached ** million. This narrow gap between growth and churn highlights the competitive nature of the streaming landscape and the ongoing challenge for providers to retain subscribers.

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Streaming in the United StatesAmazon Prime VideoNetflixPodcasting IndustryDigital music in the United States
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