people of any age watching video at least once per month via any app or website that provides paid subscription access to streaming video content over the internet via any app or website
Supplementary notes
The source adds the following information: "Examples include Amazon Prime Video, HBO Max, Hulu, Netflix, Sling TV, and YouTube Premium. OTT video services are mutually exclusive. There is overlap between groups."
Citation formats
Household penetration rate of SVOD in Western Europe 2021, by country
According to data from ****, Norway showed the highest penetration rate of subscription-based video streaming services among selected Western European countries, at nearly ** percent. The other Scandinavian countries Denmark and Sweden followed behind. In comparison, subscription OTT reached less than ** percent of the households in Italy.
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Media Play News. (September 30, 2021). Penetration rate of over-the-top subscription video-on-demand services in Western Europe as of September 2021, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1128746/penetration-svod-western-europe-by-country/
Media Play News. "Penetration rate of over-the-top subscription video-on-demand services in Western Europe as of September 2021, by country." Chart. September 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1128746/penetration-svod-western-europe-by-country/
Media Play News. (2021). Penetration rate of over-the-top subscription video-on-demand services in Western Europe as of September 2021, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1128746/penetration-svod-western-europe-by-country/
Media Play News. "Penetration Rate of Over-the-top Subscription Video-on-demand Services in Western Europe as of September 2021, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2021, /statistics/1128746/penetration-svod-western-europe-by-country/
Media Play News, Penetration rate of over-the-top subscription video-on-demand services in Western Europe as of September 2021, by country ÌÇÐÄÆƽâ°æ, /statistics/1128746/penetration-svod-western-europe-by-country/ (last visited July 31, 2026)
Penetration rate of over-the-top subscription video-on-demand services in Western Europe as of September 2021, by country [Graph], Media Play News, September 30, 2021. [Online]. Available: /statistics/1128746/penetration-svod-western-europe-by-country/
