Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu , 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only), and Wukong Search (mobile only).
Citation formats
Frequently searched content formats on search engines in China 2023
According to a survey on search engines in China conducted in May 2023, almost ** percent of respondents stated that encyclopedia was their most frequently searched content format. Meanwhile, information and websites or webpages trailed with approximately ** percent.
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36Kr. (June 12, 2023). Most enquired content among search engines users in China in May 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr. "Most enquired content among search engines users in China in May 2023, by format." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr. (2023). Most enquired content among search engines users in China in May 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr. "Most Enquired Content among Search Engines Users in China in May 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1405110/china-popular-searched-content-formats-on-search-engines/
36Kr, Most enquired content among search engines users in China in May 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/1405110/china-popular-searched-content-formats-on-search-engines/ (last visited July 26, 2026)
Most enquired content among search engines users in China in May 2023, by format [Graph], 36Kr, June 12, 2023. [Online]. Available: /statistics/1405110/china-popular-searched-content-formats-on-search-engines/
